The three mistakes everyone makes with SLAs

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Three mistakes account for most SLA setups that nobody trusts. All three are made at the start and felt for years.

1. Targets set from ambition

Somebody decides two hours sounds professional. Nobody checks what the team currently does. Within a month a third of tickets are breaching, the dashboard is red every day, and everyone stops looking at it.

Instead: report on your actual first reply time first. Set the target near what you already achieve most of the time. Tighten it deliberately once, later, and watch what happens.

2. Calendar hours on a team that works office hours

A four-hour target on calendar hours means a ticket arriving at five on Friday has breached by nine, with nobody in the building. Your figures then measure your opening hours rather than your service.

Instead: business hours for anything a normal team handles, with a schedule that reflects when you genuinely answer.

3. Measuring resolution instead of response

Resolution time reads well in a contract and behaves badly in practice, because most of a long resolution is waiting: for the customer, for a supplier, for a fix from another team.

Holding a team to something largely outside their control produces breaches nobody can act on, and the usual response is agents solving tickets prematurely to stop the clock.

Instead: first reply time, then next reply time. Those measure something your team actually controls.

The pattern behind all three

Each measures something the team cannot influence, and each produces a number that gets ignored. An SLA nobody looks at is worse than none, because it looked like you were managing something.

Worth a second opinion before you commit. Show us the targets you are considering and your current figures. Changing them later is easy in Zendesk and awkward with customers who were told a number.

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