Plan requirement
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A smart call point only works if customers notice it and understand it. Printing and placement decide whether it gets used.
What to put on the sign
The code alone is not enough. People will not scan something without knowing what happens.
- What it does: "Need help? Scan this."
- What happens next: "A colleague will come to you."
- The code itself, large enough to scan from a step back.
Without the second line people scan, see nothing obvious happen, and wander off assuming it failed.
Printing
- Big enough. Test scanning from where a customer would actually stand, not from arm's length.
- Matte, not glossy. Overhead lighting reflects off gloss and phones struggle to read it.
- Protected. A laminated or framed sign survives a year; paper taped to a shelf lasts a month.
Where to put them
Where customers already stand waiting:
- Locked cabinets and high-value shelving
- Fitting rooms
- Departments needing product knowledge, such as paint mixing or electronics
- Long aisles with no permanent staff
At eye level, and where someone standing there will see it without turning round.
Walk the store as a customer with a question. Where you would look for help is where the call point belongs, and it is often not where the floor plan suggests.
Check they get used
Analytics show requests per call point. One with no scans after a few weeks is in the wrong place or badly signposted. Move it or fix the sign rather than leaving it, because a code that does nothing teaches customers to ignore all of them.
Adding or moving one
Each call point is tied to a zone so the announcement names the right department. Moving one to a different area means it needs reassigning. Tell us what changed and we will update it.
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