Plan requirement
| Subscription | x-bees SuperBee, x-hoppers SuperHopper + AI |
| Also required | AI+Data Boost |
Find the moments worth discussing without listening to an hour of audio, and use real examples in coaching.
Start from the transcript
Read before you listen. A transcript is scannable in a way audio is not, and you can jump straight to the part that matters instead of scrubbing through a recording.
What to look for
- The objection. What the customer actually hesitated about, in their words rather than as reported afterwards.
- The turning point. Where a conversation started going well or badly.
- What was promised. Particularly useful when a deal later goes wrong.
- Patterns across calls, which is where the value is. One call is an anecdote.
Using it in coaching
Bring two or three short moments rather than a whole call. Nobody learns from being walked through forty minutes of their own conversation, and the specific beats the general every time.
Ask what they were thinking at that point rather than telling them what they should have said. The recording is the evidence, not the verdict.
Check numbers and names against the audio. Transcription is good but goes wrong exactly where it matters most: figures, dates, company names. Never quote a transcript back to a customer without verifying it.
What people will assume
If your team believes every call is being reviewed, they will play safe and have worse conversations. Say what recordings are used for and, more importantly, what they are not used for. That conversation is worth having once, properly, at the start.
Telling customers
Recording and transcription must be disclosed. In most countries that is a legal requirement and the obligation is yours.
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