Can I send mass email campaigns from Zendesk

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No, and the reasons are worth understanding rather than working around: every message becomes a ticket, and your sending reputation is at stake.

Why not

  • It is a support system. Every message creates a ticket, so a mailing to five thousand people creates five thousand tickets.
  • Sending reputation. Marketing volume from your support domain affects whether your actual support replies arrive.
  • No unsubscribe handling, which most jurisdictions require for marketing.
  • Rate limits that exist to protect the system.

What people are usually trying to do

Telling customers about an outage. That belongs on a status page and your website, not in individual emails. Proactive tickets to affected customers are reasonable at small scale.

Following up with a group. A view plus a bulk update with a comment does this, and it stays within what the system is for.

Actual marketing. Use a mailing tool. That is what they are for, and it keeps your support domain's reputation intact.

Proactive tickets

Creating tickets proactively for a defined group is legitimate and supported. The line is roughly: a message somebody would reply to is support, and a message you would rather they did not reply to is marketing.

See also

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