Plan requirement
| Subscription | Any plan |
| Access | Admin |
Yes, with the ticket ID placeholder in the subject of your notification triggers. Zendesk's own threading does not depend on it, and your customer's inbox does.
How do I put the ticket number in the subject?
Edit the triggers that send notifications and add {{ticket.id}} to the subject line, usually in brackets at the front or the back. Plain {{ticket.id}} writes the number as text; #{{ticket.id}} makes it a clickable link. Every notification from then on carries it.
Why teams want it
Customers can quote a number when they phone, and their own colleagues can search for it. For a business customer dealing with several suppliers at once, that is genuinely useful.
What should I check first?
Two things, and the first is not what people expect.
Threading is safer than it looks
Zendesk threads incoming replies onto the right ticket using {{ticket.encoded_id}}, not the subject, so your own threading is not at risk. What does depend on the subject is the customer's mail client, which groups a conversation partly by it. A consistent format keeps their thread together, and changing the format later splits the threads they already have.
Length, and deciding once
The subject is what people see in a list. A number plus a long original subject gets cut off, and it is the informative half that disappears. So pick a format and keep it: change it later and customers end up with two shapes of subject line for one account, and the filters they quietly built stop working.
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