What content blocks are

A content block is a passage written once and reused across articles. Change it in one place and every article follows.

A content block is a passage written once and reused across articles. Change it in one place and every article follows.

What it solves

The same paragraph appearing in fifteen articles: how to find a setting, a safety warning, opening hours, a legal note.

When it changes, fifteen articles need editing, and somebody will miss four. Those four then contradict the others, and readers cannot tell which is right.

How it works

Write the passage once as a block, insert it into the articles that need it. Editing the block updates every article that uses it, immediately.

What belongs in one

• Steps repeated across articles, such as how to reach a settings page.
• Warnings that must be identical everywhere.
• Facts that change, such as hours or a support address.
• Anything legal, where the wording is not yours to vary.

What does not

Anything that should read slightly differently in context. A block used in ten articles reads the same in all ten, and prose that fits everywhere often fits nowhere well.

Use them for the passages that genuinely must be identical.

Across brands and languages

Blocks work in translated articles too, which makes them the answer to the same paragraph existing in four languages across two help centres.

See also

• Creating and inserting a content block
• Content blocks in translated articles
• Creating a Help Center per brand