Labels versus content tags: what the difference is

Plan requirement

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Two labelling systems with different jobs. Labels are for search; content tags are for readers.

The difference

Labels Content tags
Visible to readers No Yes
Purpose Being found by search Grouping related articles
Free text Yes, anything goes Managed, from a controlled set
How many As many as help A few, deliberately

Use labels for words

Synonyms, old names, misspellings, terms in the other language. Nobody sees them, so there is no cost to being thorough.

Use content tags for connections

A reader on one article seeing others about the same subject. Because they are visible and managed, they need to be few and meaningful: three that group usefully beat twenty that clutter.

Do not use one for the other's job

Content tags as a synonym list clutters every article with words that mean nothing to a reader. Labels as a navigation scheme does nothing, because nobody can see them.

See also

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