Plan requirement
| Subscription | Suite Growth or higher, Knowledge Professional or higher |
| Access | Admin |
Tracking anonymous readers tells you what people look at before they contact you. Useful, and it needs saying in your privacy notice.
The setting
- Open Knowledge from the product tray, then Settings.
- Under Integrations, select Turn on anonymous user tracking.
- Save.
What it gives you
Article views and searches from visitors who are not signed in, which on a public help centre is most of them. Without it your figures cover only the minority who signed in.
That matters for the two reports worth running: what nobody reads, and what people searched for and did not find.
What it does not do
It does not identify anybody by name. What it does do is follow the same unauthenticated visitor across sessions, which is the whole point: without it a reader who comes back three times is three visitors. That is also precisely why it belongs in your privacy notice, and it is a stronger claim than counting page views.
Say so
Any tracking belongs in your privacy notice, and in your cookie banner where you have one. That is not an argument against doing it; it is a step in doing it properly.
Worth checking with whoever owns your privacy notice rather than assuming the existing wording covers it.
The consent interaction
Where your cookie tooling blocks scripts until somebody accepts, your figures cover only visitors who accepted. That is correct behaviour and it means your numbers understate reality, which is useful to know before drawing conclusions from them.
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