Zendesk QA terminology

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The terms Zendesk QA uses, in the sense it uses them. Two of them mean something narrower than they sound, and both get quoted.

The structure

Workspace A group of people reviewed together, with their own scorecards and settings.
Scorecard The set of questions a conversation is scored against.
Rating category One question on a scorecard.
Root cause The reason behind a low score on a category.
Review One scored assessment of one conversation.

Measurement terms

Internal quality score The average score from reviews.
Calibration Several reviewers scoring the same conversation to compare judgement.
Dispute An agent formally disagreeing with a review.
AutoQA Automatic scoring of categories a machine can judge.
Assignment A rule deciding which conversations get reviewed by whom.

Two that mislead

Quality score. It is the average of your own scorecard against your own standard. It is not comparable with another company's, and a rising score can mean easier reviewing rather than better service.

Calibration. It measures whether reviewers agree with each other, not whether they are right. High agreement on a poor standard is still a poor standard.

Not the same as satisfaction

Quality is what your reviewers think; satisfaction is what the customer thinks. They diverge, and where they do, that gap is the most interesting thing on the dashboard.

See also

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