Plan requirement
| Subscription | Any plan |
| Access | Admin |
The profile is what customers see before they message you. A few fields, and most accounts leave them empty.
Edit it
- Open the WhatsApp channel in Admin Center.
- Open the business profile.
- Set the display name, description, address, email and website.
- Add a profile picture.
- Save.
What to put in the description
What you help with, and when. Customers read this before deciding whether to message, and a description saying when you answer prevents a message at eleven at night followed by disappointment.
Something like: questions about orders and deliveries, weekdays nine to five.
The display name is checked
Meta reviews it and expects it to match your business. A playful name is likely to be rejected, and changing it later means another review.
Keep it current
Opening hours in the description go stale. Somebody should own this the way somebody owns your website footer, because it is seen by every customer who messages you and by nobody internally.
The profile picture
Your logo, at the size WhatsApp shows it, which is small and round. Check what it looks like on a phone rather than in the upload dialog.
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