Using messaging triggers across several WhatsApp numbers

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One set of messaging triggers can serve several WhatsApp numbers, provided you condition on the channel deliberately.

The default is everything

A messaging trigger with no channel condition applies to every messaging channel: your web widget, every WhatsApp number, and any social channel.

That is fine for something genuinely universal and wrong for anything with wording specific to one context. A greeting written for the website reads oddly arriving in WhatsApp.

Two approaches

  • One trigger per channel. Clearest, and it multiplies: four channels and five behaviours is twenty triggers.
  • Shared triggers with channel conditions. Fewer rules, and you have to be careful that each condition is right.

Most accounts land in between: shared triggers for the mechanics, separate ones for anything the customer reads.

Name them so the list is readable

Include the channel in the name where it applies to one. A list of triggers all called "greeting" is unmaintainable the moment somebody else has to work on it.

Test every channel

After any change, send a message to each number and through the widget. A trigger that fires correctly on one channel and produces nothing on another is easy to create and invisible until a customer meets it.

See also

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